This case suggests that the alternation of a polyhedron should be bounded by actual vertex figures and alternated faces. The case of the cube is in agreement with this notion, since the alternated square is nothing.
1932, Harold Scott Macdonald Coxeter, The densities of the regular polytopes, part 2, reprinted in 1995, F. Arthur Sherk, Peter Mcmullen, Anthony C. Thompson, Asia Ivić Weiss (editors), Kaleidoscopes: Selected Writings of H. S. M. Coxeter, page 54