Definition of "bounceback"

bounceback

noun
plural bouncebacks
1. A rebound.
2. An economic recovery.
3. (Internet) An automated response to an email, indicating that it could not be delivered.
  Quotations
  Don't be fooled into thinking that just because you don't get many bouncebacks and not many people are unsubscribing that you have a good list […]
  2012, Alex Blyth, How to Grow Your Business, page 17
4. (marketing) A customized order form sent out with previously ordered goods, encouraging the customer to make a further order, perhaps motivated by a discount or free gift.
  Quotations
  List management company and rental order service. Includes AMERICAN CONSUMER (10,372,518 names) covering such subject lists as horticultural products, art prints, books, jewelry and fashion items, diet products, beauty and cosmetics, housewares and gifts, general merchandise, catalog offers, bouncebacks, […]
  1977, Richard D. Millican, National Mailing-list Houses, page 5
  It is not unusual to get as high as 15 or 20 percent return in bounceback orders if customer satisfaction with the original order is high and the appeal for a follow-up order is strong.
  1991, Herman Holtz, Starting and Building Your Catalog Sales Business, page 11
  Bouncebacks encourage customers […]
  1996, Night Club & Bar, volume 12, page 16