Definition of "hammocking"

Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]

1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media

Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.

2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications

Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.

2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet