Definition of "hypermasculine"

But it's also in keeping with menswear's current preoccupation with authenticity, a return to basic, hardworking and hypermasculine clothing.

2009 February 26, Loretta Chin, “Canada produces fashion by buddies and brothers”, in Toronto Star‎

I can see why Jeremy’s Razors is focusing its ad dollars on men who might appreciate its hypermasculine message. But the reverse is not as clear: Are these men better off for having been pitched an “anti-woke” razor?

2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times‎