Definition of "pay through the nose"
pay through the nose
verb
third-person singular simple present pays through the nose, present participle paying through the nose, simple past and past participle paid through the nose
(idiomatic) To pay an exorbitant or excessive amount, either in money or in some other manner.
Quotations
Observe here the happy estate of our Ancestors under Monarchy, who, if they gained but this advantage […] of receiving a few good Grants, and enjoying a pittance of Freedom, once in 4 or 5 ages when their King was too young to play Rex, and there hapned a wise and honest Protector; yet were sure to pay through the nose for it afterwards with double and treble interest for forbearance.
1650, G[eorge] W[alker], Anglo-tyrannus, or The Idea of a Norman Monarch, Represented in the Paralell Reignes of Henrie the Third and Charles Kings of England, […], London: […] George Thompson […], archived from the original on 2019-04-15, page 20
But vvhen they came to ſeek for Match, and Bullet, and Povvder, there vvas none to be had. The Fanaticks had bought it all up, and made them pay for it moſt unconſcionably, and through the noſe.
1672, [Andrew Marvell], The Rehearsal Transpros’d: Or, Animadversions upon a Late Book, Entituled, A Preface, Shewing what Grounds there are of Fears and Jealousies of Popery, London: [s.n.], page 270
[F]armers of the revenue vvere admitted, vvho, far from being gratified for their preſence, as they are in their ovvn aſſemblies, vvere obliged to pay through the noſe for their reception.
1751, [Alain-René Lesage], “Gil Blas Acquires the Theatrical Taste, Abandons Himself to the Pleasures of a Comic Life, with which however, He is Disgusted in a Little Time”, in [Tobias George Smollett], transl., The Adventures of Gil Blas of Santillane. […], 3rd edition, volume I, London: […] J. Osborn, […], book III, page 257
[S]he [a lady]'s a mere nobody, as one may ſay, till ſhe can get herſelf a huſband, being ſhe knovvs nothing of buſineſs, and is made to pay for every thing through the noſe.
1782, [Frances Burney], “A Prating”, in Cecilia, or Memoirs of an Heiress. […], volume V, London: […] T[homas] Payne and Son […], and T[homas] Cadell […], book X, page 287
Several persons have already left off snuff-taking, in consequence of the additional duty on tobacco, observing that they have no idea of paying through the nose for the expence of war.
1795 December, “[Monthly Chronicle. Home News.] Hare and Stag Chace.”, in The Freemasons’ Magazine: Or, General and Complete Library, volume V, London: […] J. Parsons, […], page 433
Somebody figured out that a harpooned fish dies quicker and tastes better than one caught by the long-liners' nets. Whole Foods pays through the nose for it, all over the country. So do restaurants.
1995, Francine Mathews, chapter 1, in Death in Rough Water (A Merry Folger Mystery), New York, N.Y.: William Morrow and Company, page 12
At a time when other entertainment is available at a sliver of the price from Netflix and other streaming services, live sport is the only thing left to induce viewers to pay through the nose for pay-TV.
2021 April 8, “Brace for the Amazon effect on live sport”, in The Economist, London: The Economist Group, archived from the original on 2021-04-08